This site is currently under construction.

It is the official website of the 2018-2020 Australian Research Council Discovery Project: "Mobile Webtoons: Creative Innovation in a New Digital Economy". Recent press regarding this project can be found at: Drawing the lines on media innovation between East and West

This project aims to investigate how the digital genre of the mobile webtoon is transforming media ecosystems in Australia, China, Japan, South Korea and the United States. While smartphone apps and platforms have enjoyed increasing global penetration since the late 2000s, there has been limited scholarly attention paid to interactions between webtoon artists, platforms, policymakers and global readers. The project will generate new knowledge about cross-media storytelling, aesthetics and technologies by applying big data methods to analyze the production and reception of innovative mobile content. Through its case studies, the project will provide practical knowledge to Australian and other international enterprises seeking to join the digital economy and capitalize on future opportunities in the global media environment.